As bloggers we are told by experts that we must define our brand. What is a brand? A brand is a trademark or distinctive name identifying a product or a manufacturer. The last time I checked most of us are living and breathing human beings.
I am not a can of soup.
I am not a box of cereal.
I am not a bag of chips.
I am not a kitchen appliance.
I am not a race car.
So therefore I can deduct that I am not a brand. A brand would mean that it would be an inanimate object waiting for consumers to devour or enjoy my services.
It is when I read bloggers, authors, and journalists. I am not looking at their brand. I am interested in the person behind the creative and what inspires them to be great.
What am I if I am not a brand?
I would like to point out that I am a living breathing human being with thoughts and emotions. Sometimes I write rubbish. Sometimes I hit the mark and I am funny. And sometimes just sometimes something good happens from having a blog.
All of this occurs not because I am a special brand of cyborg. But because I connect with other fellow bloggers who share their own thoughts and creative sparks. Who as far as I know – are also not cereal boxes or cyborgs?
My only request to experts in the blogging field to attempt to use marketing terms that reflect the human spirit. We are real breathing people just as you are a real breathing experts spouting your expertise. So instead of offering courses or insight on finding your brand.
Perhaps, it would be finding yourself? Keeping it Authentic? The Path to Happiness? I am not sure you can really put a brand or a label, on that, can you? But I guess that is the thing in this world of consumerism we all have to be labelled to sell ourselves or you would be out of a job.
So if I was a brand it would be one that took risks, laughed too hard, cried too much, am damned one way or another, and usually busted for holding my finger up to anyone who reminds me of all of my usual inadequacies. But then I guess I am a terrible brand. I am only human after all.
Are you a cyborg? Confess.